Colors of Money

Colors of Money

Properly managing your risk tolerance with your future goals in mind.

At Brown Financial Advisors, our holistic approach is designed to help our clients see the whole picture of their retirement and understand the many elements that are involved in developing a truly custom retirement plan. In order to maximize and grow your assets, our team will work with you to manage your investments based on our Color of Money system. Our Color of Money system uses a simple, but effective method to organize your assets, and provide the information you need to bring your amount of market risk closer to your goal as we create an individualized road map for you to follow. This custom process allows us to create a retirement plan as unique as you!

Red Money

Red Money assets carry varying levels of risk and are generally not being managed for a specific purpose. Red Money may be subject to market fluctuation and the potential loss of principal. Examples of Red Money may include company stock, REITs, Variable Annuities or un-managed 401(k) or 403(b) accounts. Red money provides good growth opportunity, but should account for volatility that no investor can truly predict.

Yellow Money

Yellow Money assets are similar to Red Money, but are professionally managed for a specific purpose. Yellow money can be managed toward your individual investment objectives and risk tolerances such as: growth, income, or principal preservation. The growth potential is greater than Green Money, but Yellow Money is subject to market risk and potential loss of principal.

Green Money

Green Money assets are designed to provide principal protection and provide an opportunity for conservative returns. Your growth potential is less than Red or Yellow Money, but Green Money is fully insured and guaranteed to be there when you need it. Examples include government bonds, CDs, fixed and indexed annuities guaranteed by companies that specialize in and focus on safe Green Money investment options.*

Get Your Color of Money Score

So what color is your money? Does your retirement plan include a properly balanced approach that accounts for your short and long-term goals along with your risk tolerance? Take our Color of Money Risk Analysis to find out! This quick, 11-question exercise will assess your financial picture and provide a road map to your overall risk preferences. Once completed, you’ll receive your free Color of Money Score to help you assess your financial journey.

After you receive your Color of Money Score, you’ll receive access to your personalized Generational Vault account where you can explore where you are on the risk spectrum and understand more about what your color score represents. Your Generational Vault account will also provide free strategy assessments, retirement calculators and educational videos to help you gain more insight into your investment behavior.

Once you receive your Color of Money Score and Risk Analysis, we encourage you to schedule a complimentary, no obligation consultation with our team to more thoroughly discuss your free report, assess your current financial situation, and ensure you’re on track with your current retirement goals.

Take Your Color of Money Risk Analysis
Take Your Color of Money Risk Analysis
Learn More About Our Sound Money Approach

Our Sound Money Approach

At Brown Financial Advisors, we embrace our role as an advocate for our clients, always acting with your best interest in mind. While many financial services professionals focus on products, our experience shows your needs are best met by focusing on processes, strategies, and most importantly, people.

We understand it can be hard to put together a retirement strategy without being able to see the whole picture. Our Sound Money Strategies integrate all aspects of your financial plan in a coordinated effort to provide on-going clarity and multi-generational wealth.

Schedule Your Complimentary Consultation Today